Our story begins with two friends, some serious motivation, and a lot of love for quality, tasty seafood from their hometown port of Grimsby.

What We Do

Ish Fish was created with a mission to change the way people eat fish. We passionately believe in the nutritional value of sustainable, fresh seafood and want to make ordering and delivering fish as easy as possible. We work with trusted fish merchants to select, box up and deliver fish straight to you so you can enjoy great tasting, nutritious meals at home.


We will always support Grimsby’s historic fishing industry


The freshest fish of the day carefully and sustainably packaged.


Super speedy delivery on a specific day chosen by you.

Our Story

We’re Joel & Garry, two friends who believed that going online to buy fresh fish to be delivered to your home just wasn’t as easy as it should be. So, in early 2018, over good food and drink whilst travelling in Vietnam, we put our heads together and Ish Fish was created.


Joel is the fourth generation of his family to venture into Grimsby’s fishing industry, running his own seafood business for five years. His father, grandfather and great-grandfather were all fish merchants, so you can be sure Joel knows a good quality fish when he sees it.


Garry has been sailing all around the world for almost 20 years, racing yachts and exploring all his destinations have to offer. In 2016, Garry started his own fish merchants, buying and distributing seafood to customers across the globe.

Our Fish

Our fish includes the freshest white, oily, and flatfish of the day, and is filleted into portions so meal planning is easier for you.

Responsibly Sourced

Freshly Caught

Fast Turnaround

Great-tasting, sustainable fish

Always fresh, never frozen

Recyclable and reusable packaging

Shipped to your door